A CANNABIS COMPANY
The Captive Field Research Team set out to complete a data capture campaign in Vancouver and Toronto for a global cannabinoid company. Captive provided expertise on locations and logistics, then enlisted our highly trained and personable brand ambassadors to capture legal sign-ups from adult consumers.
BRAND IDENTITY GUIDELINES
With the goal of updating and creating an identity with a more youthful and modern feel, Captive provided Baseball Regina with an entirely new brand identity kit.
This kit provides a guide with the brand color, font and logo and how they are to be used.
- DATA COLLECTION
Hitting the streets of two major Canadian cities, Toronto and Vancouver, Field Research Teams intercepted adults in downtown locations.
Given the products and questions included on the questionnaire, primary target were adults above the legal age of 19, and between the ages of 19-35, with a secondary target of adults 35+.
The purpose of this campaign was to build an email base, as well as gain insight on brand recognition.
- COFFEE CARD INCENTIVE
Having conversations about cannabis can be, at times, a difficult task. The Captive Field Research Teams were well trained, and armed with ice breakers as well as coffee cards used to compensate patrons who completed the personal information form.
The data collected from patrons included basic personal information, as well as questions regarding their using of cannabis products and familiarity with the cannabis brand and their products.
The collected data was automatically sent to Spinach who then sent out information on promotions, messages about events and offers regarding new products to those who completed the form via email or post.
- STAFF & SCHEDULE
The Field Research Team played a crucial role in the success of this campaign. Their ease of engagement with patrons was evident in their ability to meet and exceed targets each shift.
This team consisted of over 10 highly motivated ambassadors per market who were hired and trained by Captive on this program prior to launch.
Days, times and locations were strategically chosen to ensure highest probability of intercepting the target demographic in primarily adult-only locations.
adult qualified leads generated in Vancouver and Toronto in only six weeks.