With over half a century of legal age experiential marketing experience, our team of leaders and experts have a proven track record of successfully navigating compliancy requirements and reaching audiences.
North America’s largest firms launch their CX, XM and Event Marketing marketing programs based on Steve’s direction and leadership. His 25 years of experience in youth, young adult, and Legal-Age Compliant marketing is unprecedented.
His experience in Legal Age Marketing programs ensure your company will meet and exceed Compliance Regulations protecting your Brand and your Customers.
Partner & Campaign Director
Graduating from the University of Montreal with a Bachelor’s degree in Communication Science, Valérie Gervais gained experience and knowledge at Mosaic, Consumer Impact Marketing and Cossette before acting as the Director, Experiential Marketing, Eastern Canada at Newad agency from 2005 to 2018.
With her 18-year experience in building experiential marketing programs, she is a true leader to plan, oversee and produce campaigns on a national level. Her work includes corporate clients such as Coppertone, Aerius, Cirque du Soleil, Perrier, Imperial Tobacco and National Smokeless Tobacco.
Partner & Client Servicing
After 21 years working at Newad as the EVP, Client servicing, and building from grounds up a well known OOH business. Jean-Philippe Leduc and his co-partners has successfully sold the totality of their shares to Bell Media in May 2019. The last 20 years he has had the chance to work closely with companies in highly regulated industries such as Tobacco, Cannabis, vaping, pharma developing a strong expertise in marketing strategies, promotional events, media (OOH), data collecting, etc. He graduated from HEC in Montreal with honors with a Bachelor’s degree in management and International business. In his previous role at Newad, on top of managing the sales teams across the country, he was in charge of maintaining major accounts, in addition to developing new accounts on a national level while ensuring that the client’s budgets and expectations were respected.
National Operations Director, US
For 11 years as the EVP at Seed Corn Advertising, he developed syndication rights with major search engines and led digital media buying teams helping brands drive audiences to their digital properties. Six years ago David successfully started Tri Media, a digital consultancy firm helping companies build networks from the ground up. This includes the development, operations, and sales of this new media. He developed search, email, display, and DOOH networks on behalf of his clients. He consults for national brands in the fashion, medical, pharma, and digital media verticals. David consulted for Monkey Knife Fight several years ago and recently reengaged them through his work with Captive to bring event marketing to the fantasy sports site. David graduated from Miami University where he earned a degree in International Marketing.